The track marketing campaign function is a great way to report on how effective your email marketing campaigns are and allows you to review what bulk eMarketing has been sent via Vault. Below is a step-by-step guide on how to utilise the track marketing campaign function.
Contents:
- Video Tutorial
- Track Marketing Campaign (bulk emails)
- Contact Record: Campaigns (emails to individuals + bulk email)
- Additional information (tracking an individual property campaign)
- Take me through LIVE
Step by step
Track Marketing Campaign
1. Navigate into eMarketing > Track Marketing Campaign
2. Select your desired campaign from the drop-down > Click View Results
3. This will then populate all results of the campaign, including the recipients and statistics
4. We also provide the option to create a contact distribution list, based on the returned results
Contact Record: Campaigns
For each contact, you are able to monitor the results of any bulk or individual emails sent through Vault. This includes a breakdown of the views and clicks within the marketing received. Below is a step-by-step on how to track eMarketing sent to an individual contact.
1. Navigate to an example contact
2. Click the Other tab > Campaigns
3. From the dropdown, select your desired campaign > Click View Results
4. This will then populate the results, including the first view, most recent view, total views and link clicks
5. You also have the option to click on View Activity for a further breakdown of the recipient's activity with your email.
IP Addresses represent different device locations, therefore if there are multiple, this can represent a recipient's apparent interest in your eMarketing content (Client opening on different devices or forwarding to friends/family/colleagues etc).
Additional information
The Owner Feedback Report will also populate all marketing campaigns in relation to the property (Buyer Matches). These results can be included in the owner feedback report and tracked directly via the report. More information on buyer matches and the owner feedback report can be found in the Property - Listing: Buyer Match & Owner Feedback Report knowledge articles.